Industry City Interactive site
I joined the Mill to create a new interactive platform for IBM. They needed a tool to help show how IBM can help improve aspects of specific industries within their impressive breath of expertise.
Gold in Website Design 2021
Gold in Animation & Illustration for Websites 2021
Gold in Digital Ads and Campaigns 2021
Silver in UX, Interface & Navigation 2021
Silver in Mobile App 2021
Silver in Interactive Design 2021
Silver Distinction in UX/UI
Anthony Ferrera: Art Director, Design
Will Adams: CD
Studio: THE MILL
Producer: Mandy Agderian
UX: Anastasia Kuznetsova
IBM Design Lead: Sebastian Huynh
IBM Editor in Chief: John Kultgen
IBM Editor in Chief: Marshall Wright
IBM Content Director: Erik Nelson
Working with Will Adams as CD and a great team of artists this project continued to expand. Eventually we designed a new site to house them all and renamed it INDUSTRY CITY.
We created an interactive experience that holistically displays IBM’s breadth and depth of industry expertise and innovative technology in scenes that are familiar to the audience. The points of interest host inspiring and humanizing stories of problem solving, success through re-invention and working smarter, while also linking to our must win solutions.
Try Industry City below